8 Awesome Facts That Reveal The Power Of Personalisation And 6 Ways On How To Accelerate Personalisation
Personalised customer conversations are never that hard. A dissatisfied customer would never leave your website if they had received help when needed the most. A little greeting would do the trick. “Hello, how can I help you?” or “Click on the options below and we will help you.”
– Mc Kinsey
After all, your brand’s ultimate aim is to serve your customers constantly and make them happy. That’s why you need a chatbot with options to choose from when they conduct a query. Personalisation matters more than ever before, now!
Even with personalisation taking even more right or wrong turns now, the businesses are becoming good at demonstrating customer intimacy to win their customers’ hearts and what about you? The faster you get customers, the bigger the revenues gained. Digital behaviours are also surging. Let’s discover why personalisation empowers your customers.
8 Awesome Facts That Reveal The Power Of Personalisation
1. Personalisation is not only a crucial capability, it’s one that punches above its weight whether your company works on a digitalized approach or a behind-the-scenes producer or supplier.
2. Customers are demanding it and they not just want personalisation. With store and product loyalty more elusive, getting it right matters. Roughly 75 percent of consumers tried a new shopping behaviour in the last 18 months and more than 80 percent of those intend to continue with new behaviours.
3. Businesses that excel at personalisation generate 40 percent more revenue from those activities than average players. Players who are leaders in personalisation achieve outcomes by tailoring offerings and outreach to the right individual at the right moment with the right experiences.
4. Our research shows that 71 percent of consumers expect companies to deliver personalised interactions and 76 percent get frustrated when this doesn’t happen. When customers don’t like the experience they receive, it’s easier than ever for them to choose a different brand.
5. Research also shows shoppers have a strong point of view on personalisation.
6. Demonstrate their investment in the relationship, not just the transaction. Thoughtful touch points such as checking in post-purchase, sending a how-to video or asking consumers to write a review generate positive brand perceptions.
7. An appaling 76 percent said that receiving personalised communications was a key factor in prompting their consideration of a brand and 78 percent said such content made them more likely to repurchase.
8. Personalisation is effective with driving repeat engagement and long-term customer loyalty over time and creating more data from the brands that design ever-more relevant experiences.
Personalisation’s power is at driving 10 to 15 percent revenue lift with company-specific lift spanning 5 to 25 percent with the ability to execute. The more skillful a company becomes in applying data to grow customer knowledge and intimacy, the greater the returns.
For digitally native businesses that forged a data-backed, direct-to-consumer model, personalisation isn’t just how they market but more on how they operate. Those leading the charge in personalisation also have better customer outcomes. Their focus on the relationship and long-term value leads to better upward migration, retention and loyalty. Here’s also how you can intend to make personalisation one of your best business practices.
6 Ways On How To Accelerate Personalisation And Create Value
that support them. They align organisational resources around these use cases and work back from the desired outcomes.
using a hub-and-spoke approach.
The Art Of Getting Personalisation Right
Personalisation can bring about multiple impacts and is a strong, added biz necessity. One that more than 70 percent of consumers now consider it a basic expectation. More firms are able to activate their favourite customer and capability at scale which upholds customer value, driving the possibility of double-digit revenue growth, superior retention, richer and nurturing long term employee-customer relationships.
If you don’t want to experience personalisation going wrong, then you must choose a bot that can do wonders for your long term business profits and success.
Nurture and strengthen more customer relationships by adopting the bots and complete your ultimate goals of personalisation which is converting strangers into visitors, visitors into leads, leads to sales prospects and finally sales prospects to customers. With Accordia Chatbot and Live Chat, you get to witness customers coming back to you for more info or initiating more purchasing behaviours. Let the bot do the talking for you while you spend more time on enhancing employee experiences at scale. Try Accordia Chatbot today!
Source: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying#:~:text=The%20value%20of%20getting%20personalization%20right%E2%80%94or%20wrong%E2%80%94is%20multiplying&text=This%20Next%20in%20Personalization%202021,consumer%2C%20the%20bigger%20the%20gains.
