If your e-commerce store has been in the biz network for a long time, you would have known that creating a killer product isn’t enough. The products you create have a huge impact on the future success of your business.
Imagine this, you go to your favourite store of clothes, and accessories and then you want to pick the product you require but the future e-commerce is different. You no longer need to walk into a store but check out a brand’s promotions, new offerings and services online through its website or with omnichannel assistance.
The question is, how do you create an effortless digital e-commerce Customer Experience? Businesses can truly enjoy visitors converting to buyers only if they choose to improve e-commerce CX following these 3 brilliant steps. Let’s discover this further.
1. Make customers happy
Most businesses understand that to retain customers, they need to work hard to provide a frictionless and effortless customer service experience for existing and potential buyers. After all, good customer service and after-sales are greater when a customer enjoys the experience while shopping at your online store and then talks about your offers to their friends and family.
2. Be omnipresent
With various choices on the internet, customers are spoiled and you need to ensure the right channels cater to their current demands and needs. Their arising needs for the current era means you have to reach them in seconds via social channels or messaging platforms. For instance, most customers like to utilize Facebook or Instagram direct messaging to interact with their favourite brands.
It is so easy and convenient for them to find products online through social media platforms and some even find the shopping cart an easy way to pick interesting products for future purchases.
3. Providing good customer service, support and after-sales experience.
The first thing that customers see is your e-commerce website. Is it appealing enough? Do they come back to search for more of your offerings? These are the questions you need to find answers. Most customers who go through your e-commerce website find it amusing when the web page and the content don’t load properly or when they don’t find it easy to search for a product on your site.
When your website is easy to read and navigate, customers will be happy and look forward to visiting your website even more often. The e-commerce world is filled with many options to choose from and if you don’t want to be a choice to your customers, then you need to upgrade your service levels. Shopify research shows that 53% of retailers are investing in tools that allow them to sell anywhere. This clearly shows a huge shift in customer behaviour, especially between physical and digital e-commerce.
Providing efficient support with an effective omnichannel strategy is the way forward. It helps your employee interactions with customers run smoothly and also for customers to stay with your brand for longer period of time. Customer loyalty shows how successful your digital e-commerce CX is. Discover how Accordia Omni can help your e-commerce business convert web visitors to loyal customers and enhance the Customer Experience.
