Did you know? AI is now a new trend that offers a mixed bag of risks and benefits. Here’s what customers expect when you use it. AI is almost everywhere now; between our digital assistants, chatbots, virtual assistants, automobiles and recommendation engines across many spaces such as medicine, finance, insurance, manufacturing, marketing and entertainment.
Now, AI is spread even more into the healthcare, customer service and financial sectors to inform healthcare decisions, help customers resolve customer service issues, talk with us as companion bots, make financial decisions, drive autonomous cars and help employees make more informed and faster decisions. Many brands are already using AI and will use it more often as time goes on. But do their customers trust those brands’ use of AI?
Consumer Trust in AI Is Variable
Most of our customers are rightfully concerned that AI may pose the risk of being used for wrong or evil purposes. Artificial Intelligence has been featured prominently in so many science-fiction movies usually with negative influence. AI has been incorporated into the human consciousness and many consumers are hesitant to trust the use of AI in their daily lives.
That said, consumer trust in AI, at least when it comes in the form of chatbots, is still fairly high. A report from Capgemini showed that 54% of customers have daily AI-based interactions with brands and 49% of those customers found their interactions with AI to be trustworthy. That trust isn’t limited to just customers — employees also trust their interactions with AI.
The Importance of Transparency in AI: Explainable AI
The complexity of most AI and machine learning (ML) applications prevents most people from understanding what is going on. Even those who are part of the development process may be unable to understand all but the parts they are working on — the AI seems to exist in a “Black box” of mystery.
The complex nature means that AI is making decisions in real-time based on the insights it has discovered in the data it has been fed. AI allows people to understand how organizations use AI and machine learning (ML) to make decisions, predictions and insights and enables brands to be transparent in their use of AI applications, which increases user trust and overall acceptance.
It is useful for companies to look at AI through the lens of business capabilities rather than technologies, supporting three important business needs: automating business processes, gaining insight through data analysis and engaging with customers and employees. AI technology benefits big and small businesses as it helps them grow, ensures smarter decision-making and transforms the field of management. But how exactly does AI affect the business world?
Explore further and find a list of 10 ways AI can help your business grow.
10 Ways AI Can Help Your Business
1. Boost revenue with product recommendations.
2. Chatbots for enhancing customer service.
3. Create the best content marketing strategy.
4. Sentiment analysis to gauge customers’ emotions.
5. Powerful competitive intelligence.
6. Sales forecasting to grow your business.
7. Optimize your price.
8. Smart cybersecurity.
9. Create delightful In-store experiences.
10. Save time and reduce costs.
AI is not only for global tech giants and leading companies. AI is for every future-oriented business that aims to grow and stay ahead of the competition. How exactly you will use AI, depends on what your business is trying to accomplish. Make better decisions more quickly, offer transparency and explainability to create better buyer experiences.
With our AI chatbot, you get to do all three easily and in real-time whilst building trust in your customers’ hearts. Discover how Accordia chatbot can help you achieve.
Source: https://www.cmswire.com/customer-experience/do-your-customers-trust-your-ai/utm_source=cmswire.com&utm_medium=email&utm_campaign=cm&utm_content=nl-daily
