The Definitive Guide to Successfully Implementing WhatsApp for Business.
WhatsApp is one of the Social Media Apps that’s being widely used for daily communication throughout all levels of society. More so here in Malaysia, WhatsApp is certainly the number one communication tool between families, friends and businesses either official chat groups or unofficial ones.
One can say it’s a “multi-generation” communication tool, even more so for the many baby boomers who did not have the privilege in education thus not being able to type text, however they are able to communicate through WhatsApp voice message. Enabling them to be part of a community of friends, and still be connected with their children who might be working in the main cities.
Highlighting the significance of WhatsApp as a widely used communication platform in Malaysia, it is important to acknowledge the untapped potential of WhatsApp Business API adoption, particularly among SMEs. Despite its well-established presence as a customer service platform, the utilization of WhatsApp Business API remains relatively low in Malaysia.
One crucial inquiry arises: What truly fosters customer engagement in brand conversations? The answer is far from being complex. It boils down to the simple principle of having your needs promptly addressed. The key lies in meeting or even surpassing your expectations by providing the appropriate or, at the very least, a satisfactory response to your pre-purchase inquiries or service-related questions.
One-part of the concept in building conversation which the App creators have in mind is Effective Communication. Ever since Facebook, now known as Meta, bought over the platform it has propelled these services further to greater heights. Always in constant evolution and improvement to benefit not only social users, but the commercial usage as well.
🔥How Businesses can Leverage on Business Messaging and the difference in an API!
1) Allowing you to connect & engage with Customers on a more direct level.
Humans are tied to emotions, and the majority in one way or another appreciate or subconsciously crave some form of connection. It’s no secret that the main ingredient in the final step of closing a deal, is the right match of chemistry between customer & sales agent or even customer service support agent.
In today’s fast-paced world, the WhatsApp Business App enables prompt customer responses and personalized assistance. With the assistance of a WhatsApp Bot, it allows for instant replies, addressing frequently asked questions, and guiding users to the relevant landing page.
2) How Can You PROMOTE & CONFIRM Business Order Through WhatsApp?
Here’s an example!!
WhatsApp Business is a state of the art Marketing tool. All within few clicks and uploading of information. It is indeed very easy to use, it’s the perfect tool for Marketing personnel who are bursting with ideas. Be it either based on yearly target planned campaigns or ad-hoc ones which sometimes can generate a ‘viral storm’!
a. Here are few easy-peasy steps on how to PROMOTE on WhatsApp Business application. Of course, sharing the WhatsApp link is KEY. These links should be shared via your website, social media profiles, or marketing materials. Would suggest to use customize link names to catch Consumers attention for call-to-action. Link’s name can be customized through sites for free such as Bitly.com and more.
b. Through the pool of date, you are able to run targeted ad campaigns to encourage users to message your business directly.
c. Use WhatsApp’s click-to-chat feature to initiate personlize conversations with customers through clickable links.
d. WhatsApp Business is a great way to blast out messages which catches the attention through visual or audio. Use multimedia messages, such as photos, videos, or voice notes, to enhance communication. Share product catalogs or brochures to showcase your offerings.
3) The Difference Between: Utilizing WhatsApp Business Features & Leveraging WhatsApp Business API❗
WhatsApp business allows you and your teams of marketing cohorts to pre-set this information beforehand and just let it run on the set duration.
📌Automated Greetings: Set up a warm welcome message for new customers or when they contact you outside business hours.
📌Quick Replies: Create predefined responses for frequently asked questions or common queries.
📌Away Messages: Inform customers about your availability or expected response time when you are away.
Where is diving a little deeper into with WhatsApp Business API it allows for more customization. You can explore the WhatsApp Business API for advanced business features and integrations. The best part of API is that it can be integrated with your existing customer support tools or CRM systems. Working with your CX solution partner to closely develop chatbots or automation workflows to handle routine inquiries efficiently. At times, the lines are blurred whereby customers can’t tell if the reply is from a bot or from a human agent.
4) Monitoring Performance and Analytics:
THE WORD:
“2022 Meta-commissioned study found that 58% of marketers reported an increase in lead generation after incorporating business messaging.Source by WhatsApp”
Reports are important numbers to be crunched, process, turned into opportunity for improvements and re-direction of marketing strategies. When computers replaced ledgers, it was truly a wonder. Now with applications advancements – generating reports by sub-categories can be made with a few clicks.
WhatsApp Business API allows marketing departments to track important metrics such as message response time, customer engagement, and conversion rates. One may also use WhatsApp Business API analytics or third-party tools to gain insights into user behavior. Continuously analyze and optimize your messaging strategy based on the data collected.
5) Ensuring Privacy and Security:
Familiarize yourself with WhatsApp’s business policies and guidelines. The system is build in such a way that it respects user privacy and avoid spamming or sending unsolicited messages. Year on year the system is in constant improvement to ensure, Secure customer data and adhere to applicable data protection regulations.
Hence, it’s always a good choice to choose a CX enhancement partner that is locally based such as Accordia Global, where you can easily reach out.
THE WORD:
2022 study found that up to 70% of customer inquiries on Meta business messaging platforms are successfully answered via automation alone. Source by WhatsApp.
WhatsApp Business provides a powerful platform for businesses to connect and engage with customers. By following this ultimate implementation guide, you can effectively leverage WhatsApp’s features and functionalities to enhance customer support, promote your products or services, and drive business growth. Stay responsive, provide valuable assistance, and maintain a professional approach to build strong relationships with your customers through WhatsApp Business.
We’re here to help you to build strong relationships with existing customers and help new ones embark on the journey of loyalty to your brand. Speak to us to kick-start your WhatsApp for Business!
