WhatsApp Business API: Secret Weapon for Skyrocketing Customer Engagement & Sales
What started as a fun notification app launched in February 2009 by the founders, Brian Acton and Jan Koum, snowballed into the services we know today. WhatsApp truly evolved into the largest instant messaging app with the highest users worldwide, over 2 billion monthly users to date. It was propelled to the giant it is today by Meta’s acquisition back in February 2014 for a whopping $19 billion, one of the largest acquisitions to date.
The company launched WhatsApp for Business, targeting small and medium enterprise (SME) businesses, four years later in January 2018. Fast forward to 2025, the rest is “still” not history, but it might seem only the beginning of what truly WhatsApp for Business can do.
Having a taste of what the new business feature can provide, helping SMEs reach wider coverage. A whopping 175 million users message WhatsApp business accounts daily, with 70% of customers preferring messaging over traditional channels like phone calls or even email. People like speed and convenience. However, it has its limits as businesses grow to the next phase. Thus, WhatsApp Business API is introduced. A game changer in building on the momentum with which WhatsApp Business has allowed the growth. What’s the difference? Let’s deep dive in.
6 Key Benefits of Adopting WhatsApp Business API
1. It’s Always Personal ▫️
Humans are individual beings, our psyche is programmed to be different from each other, after all, we are unique creatures. Many successful businesses that understand this behaviour have built their empire with personalization.
WhatsApp Business API allows your business to apply the same concept by building personal connections through a larger channel of Agents. By tailoring messages based on your preferred customer segments. Engaging in meaningful conversations, be it Seasonal promotions, clearing of overstocked items, or boosting ad-hoc sales. An intimate message is possible, yet maintaining a respectful space. Not over-communication, just the right dose. But on a much wider spectrum concurrently.
2. Automate your Customer Support ▫️
Once the personalization messages kick start, naturally, the audience reached would be curious. That’s when ensuring a strong CX framework is in place is vital. It would be of no use to promote and not keep up with the demand.
Automate with chatbots such as Accordia-AI-powered ACE chatbots. Not only are they available to guide your customers through the FAQ of that particular promotion, it will also help reduce response times, freeing up agents’ time for customers who require more attention. In a nutshell, an advanced workflow system with the answerbot feature.
3. Make that Lead Count ▫️
Click-To-WhatsApp Ads (CTWA) and SmartAds features should be your next game plan. The experience would be entirely different as compared to the free feature of WhatsApp Business. Before, your target audience was those who had at least visited you once or were from an existing customer list. Instead of only focusing on an undirected promo-blast within a small pool of audience, let’s enhance it to make the lead more effective, thus increasing the sales from there on.
How to access and implement CTWA? Available via WhatsApp Business API features. End-to-end solution, especially when creating a marketing campaign and making it count with the closing of confirmed sales. Post-sales reach out to both existing and new ones, while being able to showcase the products using features such as WhatsApp catalog messages. It could be it a multi or single product message. Visual is always powerful, it piques the receiver’s curiosity.
4. Increased Sales and Revenue ▫️
WhatsApp Business API keeps your customers engaged within a single chat. Saving the customers’ time with product visuals, Q&A, pricing, and enabling payment. Helping with high conversion rates.
Whereas promotions on the web or social media might expose your customers to different options. Seeing as AI features on many platforms help draw and introduce similar products or services. Creating unnecessary competition.
A tunnel vision to keep your customer focused on your product and services is the key to winning the sale.
5. Why the Bluetick matters ▫️
With fraud cases on the rise, naturally, customers are very careful when receiving “pings” over WhatsApp or even a call. All sorts of news on fraud cases have been reported worldwide.
Your business is safely protected with a measure of end-to-end encryption that ensures both your privacy and your customers’ privacy. Giving your customers the confidence to engage with your agents.
6. Flexibility in size ▫️
Choose a business partner that understands, one size does not fit all. Hence, scalability is key to your growth. Giving power back to you to manage the cost of deployment. Hence, WhatsApp Business API is simply perfect for small, medium, and large enterprises. It’s flexible for businesses to make adjustments to their needs at the right time.
7. Secure in one go with eKYC ▫️
Do you know that at the same time, you can manage a swift and secure onboarding for your customers in one go? From a basic WhatsApp account to a business one, integrating an eKYC feature for identification verification is an effortless step.
“A substantial number of consumers (70%) believe that privacy laws have a positive impact. Source: Cisco Newsroom.”
Safeguarding customer data, enhanced security, and boosting customers’ confidence are great reasons to implement this feature onto your CX platform.
What do you need to get on board the WhatsApp Business API?
It’s not all that complicated. Let’s start with the basic requirements:
a) Share your website and GST details
b) Verified Facebook Business Manager and phone number
c) The Crucial Connection.
Should you already have these in place, the next possible step is to go LIVE!
Why do you do what you do for your business? It’s not only about increasing sales opportunities. The engagement is what counts. Finding the best ways to engage with your audience, captivating their attention, and creating a lasting impact. That is why WhatsApp Business API can help with creating this ecosystem that would keep your customers subscribed to you, and at the same time, new territories can be reached virtually. Partnering with Accordia Global can help to build a seamless customer journey.
