Why is Customer Service Important? 11 Ways Customer Satisfaction Correlates with Business Results
The march towards customer service is becoming more evident now than ever before. Gartner predicted that Customer Experience (CX) would be the key differentiator between businesses by 2021. It became true.
As we all know, customer expectations are continuing to rise around the globe. Customers expect more from brands when it comes to convenience, resolution times and agent expertise. The good news is that brands which can deliver on expectations are rewarded with higher rates of customer retention and loyalty. When building your business, everything screams for attention but happy customers lead you to more money, growth and sustainability.
Yes, better customer service matters. When you are an expert in keeping current customers happy, you get to experience even more stable revenue and more accurate predictions. In this newest article, you are going to discover 11 ways customer satisfaction correlates with business results.
1. Revenue increases with good customer service.
2. Happy customers build a better reputation.
3. Retention correlates to customer satisfaction.
4. Churn decreases with more customer care.
5. Customer Lifetime Value (CLTV) improves with better customer service.
6. Employee happiness correlates to customer happiness.
7. Company culture strengthens with improved customer sentiment.
8. Brand awareness increases with positive Customer Experiences.
9. Marketing spends less with more customer advocates.
10. Valued customer service unites goals and processes.
11. Business longevity relies on satisfied customers.
Rosetta Consulting Customer Engagement Survey Even if products and services have errors, you can still provide a seamless Customer Service Experience, people will be forgiving. Rather than push them right into the enemy’s arms, focus on smarter customer service to prevent customers leaving your brand. When you create a culture of serving people, your employees will follow you. An example, the support team helps the sales team. Product listens to customer service agents. Your team then collaborates and works together with kindness, compassion and above all, respect.
Why is Customer Service essential?
The question isn’t more about the why but the how. You’ll need to convince customers to stick with your brand through the months and years via an omnichannel customer support.
Keep customers loyal and satisfied with smarter customer service and they’ll be happy to promote your brand. A highly engaged customer refers to one who reads your emails, follows you on social media, and interacts with customer support. Now, your customers can be connected with you wherever they are and whenever they want through an omnichannel strategy.
The best means to sustainably grow a company is via word-of-mouth. Nothing beats the oldest trick in the book. Great customer service leads to happy customers who talk about your product or service with future customers.
Discover how Accordia Omni can help happy customers stay connected with the right channel of engagement and know how important great customer service is.
Source: https://www.groovehq.com/blog/why-customer-service-is-important
