The world economy has experienced four global recessions over the past seven decades: in 1975, 1982, 1991, and 2009: Source – Global Recessions by M. Ayhan Kose, Naotaka Sugawara, Marco E. Terrones

“Almost two-thirds of chief economists believe a global recession is likely in 2023; of which 18% consider it extremely likely – more than twice as many as in the previous survey conducted in September 2022,

These challenges are expected to lead multinational businesses to cut costs, with many chief economists expecting firms to reduce operational expenses (86%), lay off workers (78%) and optimize supply chains (77%).As reported by the World Economic Forum.”

Not so much as a whisper but seemingly coming to pass, economists predicted this year would be the year of recession. Some corporations have begun experiencing recessions. As reported by The Star news portal, Singapore’s retrenchments have doubled towards the end of 2022.

Building resilient business with an Omnichannel in place, gives SMEs a head start, firm foundation, agility and the flexibility in growing even through tough times. Here are three reasons why Omnichannel is great for businesses:

By deploying chatbots, or WhatsApp chatbots, that can be linked directly to your social media, you are indirectly cutting down requirements for human presence. It’s a brilliant first implementation towards automation.

Allow these miracle workers to ask qualifying questions, troubleshoot or even solve simple customer’s issues with just a few clicks. Assisting your CX agents to dive right-in and resolve the matter professionally, allowing more time for the soft skills side of customer relationship retention strategies, with small talks, leading to promoting the latest product or services. A great conversationalist creates a happy experience for customers, and in-return customer loyalty!

The Marketing team too is able to benefit with an Omnichannel linked CRM system. Live inventory reporting made possible. The team is able to track live, what are the products which are not moving, and immediately come-up with a marketing solution. Capitalizing on time, and disposal of un-movable inventory capitalizing on the return-of-investment (ROI).

BNM has assured fellow Malaysians, especially SMEs who make-up 98% of businesses in Malaysia, that we will weather through this recession. But, it’s always best to have some strategy and preparedness ahead that can help towards laying a strong foundation.

Many businesses in Malaysia are still hesitant to invest in an Omnichannel with reservations that it requires a hefty investment. With Accordia’s Omnichannel, an option to have it Cloud based is possible. As it’s much more cost effective, by subscription basis therefore cheaper as compared to fully owned, and the great news is that it’s scalable to your business size.

Allow the Omnichannel to grow with your company, while you maintain the cost of investment. Or if you have the means, adopt a fully owned solution. The government of Malaysia also has different initiatives headed by Malaysia Digital Economy Corporation (MDEC), and grants in encouraging businesses to adopt digitization and automation.

Tapping on the strength of partners, and vice versa is crucial for business growth. In such challenging times human capital management is crucial to take care of your company’s hiring and training cost.

An Omnichannel contact centre helps to address these needs by a seamless integration to your preferred CRM Partner. Allowing multiple teams of Agents a unified 360 view of customer’s data, enabling confidence in solving the customers issue. In directly promoting high customer satisfaction and retention. With the system in place you can also limit the access of customer’s information, should you be worried about PDPA, and generate real-time tracking reports.

One should not wait when times are good, don’t get caught should recession hit instead be well prepared. As we’ve recently experienced the uncertainties back in the blip years of the year 2020 Covid19 era. SMEs who had digitized their businesses could survive better and excel. Lay your foundation for the future. We can’t deny digitization is the way to go. Hence, why not start now with an Omnichannel, building the platform and expanding further when your business grows.

Speak to our Omni experts today for the best solution to your business. On which level of digitization you should adopt today.

The recent news of the end of 6-month’s trial which started in June 2023, the infamous 4 – days Work Week programme has been reported widely across major news channels. Citing great success both in terms of employee wellbeing, and most importantly work performances, and revenue of the companies which had taken part in this pilot programme.

“A recent study in the United Kingdom followed the experiences of 2,500 workers in 61 organizations across various industries who changed their schedules to work four days a week versus five. The researchers found that the change increased team members’ happiness, reduced stress and burnout, and did not hurt productivity. Employees reported feeling less stressed and overwhelmed and said they were better able to manage their workloads. Stress, of course, is a major contributor to poor mental health and can lead to physical health problems. Source article, Is The 4-Day Workweek The Next Big Thing? by Adrian Gostick, Forbes.”

Here in Malaysia, surprisingly enough, a small number of home grown tech-startups are adopting it. It’s understandable why the take-up would not be popular with local employers, either calculating cost of each employee in-put, the time it takes to complete the task on hand, or simply the trust between employer and employee.

However, fellow employers should not totally dismiss the idea, instead let the possibility of the idea brew while taking proper steps towards laying the foundation either in the near or far future. AUTOMATION is the key to laying that strong foundation. “Never say never” is a motto that one should carry in this time and age. Especially for those whose businesses fall within SME’s range. Think about it as attracting quality talent such as Gen Alpha’s, versus having to be in the constant limbo of dangling the carrot of higher-pay which might not work for the new generation. Instead work-life balance is what they seek.

Laying a strong Foundation with Automation comes with unparalleled benefits regardless if your company’s work culture is the standard five days or a four days work week arrangement. Attracting the right talent, and retaining the current generation – Gen Alpha will be more inclined to new technology, growing-up in an environment where they’re constantly connected.

With automation in place, employers can be rest assured with peace of mind. The systems can be programmed to function till a “human agent” is available to take over, training this new generation to be an efficient workforce of CX support will be a breeze.

One should always zoom out to see the bigger picture, while at the same time being able to meet in the middle with the current workforce that makes up most of the current workforce.

According to research, Call centers in the US are made up of a gender ratio of 69.2% female and 30.8% male, and the average age of call center agents is 40 years old. Source, Call Centre Agent Demographics and Statistics in the US by Zippia Career Expert.

The current situation of many CX contact centers is to contain the high turn-over, and combat the current employee’s focus. A disgruntled CX agent does more harm than help to your overall business.

A 4-day work week would be benefiting the current CX workforce by having lower employee turnover, higher employee satisfaction, and lower medical leave application. With the demographic report above, working mothers and single mothers which makes-up the larger pie of the female ratio therefore a 4-day work week will benefit you greatly, boosting morale and increasing motivation in completing and at the same time excelling on given tasks.

Thus with automation, the possibility of migrating to a 4 day work week is not far off, and should not be the only reason for automating your CX Support.

Across industries, allowing your customers to be able to reach you in an instant is the key to success. Be it if your business caters to B2B customers or B2C customers alike. Not only external customers, but also internally – your employees, middle management as well as stakeholders. With automation, it can solve many of the traditional problems which require human presence.

The introduction of OMNICHANNEL is not new, but it is also not widely adopted as yet. Many are hesitant at the cost, but can’t deny some form of automation is required. A team to handle WhatsApp inquiry, might be different from the team that is handling queries through social media or from the website. However, this only leads to customer confusion and frustration.

By implementing Omnichannel solutions, it helps companies who wish to automate by integrating all channels of communication on a single platform. Meeting companies at where they are, and growing together through a flexible approach where the resources are scalable by Cloud implementation.

📌 Connecting the dots with Chatbots, or WhatsApp bots implementation, who are the first in-line to greet customers instead of the constant ringing tone when lines are busy.
📌 Automating the simple task such as tracking delivery status, to simple tasks such as setting of appointments thereby saving time.
📌 Probing and screening through the call-in before connecting to the right live agent who can handle customers well, will surely earn your company loyalty.
📌 Further to these, supervisors are able to monitor agents all on a single platform, draw out reports for the management team, enabling the latest updates and when updating stakeholders.

When there’s a strong foundation in your CX Support for both internal and external customers, confidence in your brand will come naturally. Using the tools an Omnichannel has in place would be the next best step for Marketing strategies having all data on hand. Especially for companies within Malaysia where the target market is key to the greater market share.

Test and experience an Omnichannel’s ability with a FREE DEMO by our Omni-experts. Seek advice on which solution suits your business best.

2023 WINS for MSMEs – Malaysia Madani Revised Budget 2023

Let not your customer’s beauty be only Skin Deep, but Flourish Online!

The way we are experiencing technology has evolved greatly, and is still evolving at a tremendous rate. Quantum leap in technology has given birth to new businesses and gig economies. Enabling both new and traditional businesses to prosper, covering different industries booming in a short span of time.

However, the amazing science behind human DNA is an undeniable truth that humans crave communication. It has never changed since the dawn of time, even boldly saying all humans need a certain level of attention. The more attention is given, and if the outcome is a happy conversation, the more favour one is bestowed upon.

Perhaps with this need to connect, the introduction of the era’s very first idea of how “modern” customer service is established. Made possible with the creation of the Telephone by Alexander Graham-Bell back in 1876. Why modern? Because a discovery of one of the earliest “customer service complaints’ ‘ dates as far back as 1750BCE in ancient Mesopatamia. Source:Complaint tablet to Ea-nāṣir

Today, Customer Service is much improved as compared to even 5 years ago, attributing to the acceleration of changes caused by the Covid19 pandemic. However Customers have an insatiable need to be heard, coupled with changes of behaviour according to the times. These days, customers want to be heard INSTANTLY!

The question one begs to differ is are you happy with your customer service team turnaround time? What are they lacking, and most importantly how can you improve your team’s productivity?

Immersive Customer Service or for short – Immersive CX is the confirmed new era of Customer Service, solidifying it’s position this year in 2023.

Birth from the evolution of customers behaviour, where they emerged from the pandemic phase. Customers know that communication through a virtual assistant – chatbots can give them an instant answer. But at the sametime they also need human elements of speaking to a live agent, creating a more real experience. Or perhaps sub-consciously validating that their issues have been resolved. Therefore corporate companies or SMEs should not slow down in upgrading their CX technology solution.

One sure way is by automation with Omnichannel. Building an omnichannel-first workspace allows your agents to reach respectively their and your goal of an easy and seamless experiential customer service for your customers.Connecting all the dots between your Social Media account, web, integration of WhatsApp business, and a call centre.

All these are achievable by a BROWSER BASED IP Automatic Call Distribution (ACD) contact solution which can facilitate remote work, it also enables SMART ROUTING where it directs customers request by applying precise routing for a particular case to the correct agent who is able to handle it. Therefore, boosting customer confidence that your brand really knows them personally. Not only that, cost is manageable as it is scalable and flexible. Meeting businesses with a budget in mind.

With automation of these in place, it allows for the customers to fully immersed in the experience and enhance a greater appreciation of your product or services.

“Nine out of 10 consumers want an omnichannel experience with seamless service between communication methods. Source: CX Today”

“FACT: E-commerce sales rose by about 35 percent year-over-year since the onset of the pandemic, and online penetration remains about 30 percent higher than pre-COVID-19 levels. Source McKinsey”

Short Term Direction: A Social Media CX Team support

Traditionally, the Marketing and Customer Service department in an organisation takes care of Social Media. Replying to customer service ad-hoc at a time. However, the climate is changing and to remain competitive some companies have empowered a group of CX teams to directly answer customers on these social media platforms itself.

Thus training is important, as the responses are published where everyone can view. Relying on this alone is insufficient, because if the team does not have the right tools/access to information, how will they address the customer’s problem?

Therefore Automation is also important where in one click, the agents are able to access required information.

Near Term Direction: AI takes over.

Perhaps in the near term, ai powered bots are able to answer the different questions posted. Blurring the lines between bot and humans. Ever heard of ChatGPT? A new era has truly begun.

Long Term Direction: Visual and audio solutions could be the future, instead of text.

Short video clips of explanations are not new to society. Be honest, we “Google” how-to-do this on “Youtube” and even “TikTok” all the time. These have been popular channels to gather information.

Experts have foreseen this could be the future of customer service engagement as well. Where customers prefer a virtual visual bot to interact with instead of only typing a text.

Automation such as Omnichannel allows your business to achieve optimization of FRT – First Turnaround Time. Will FRT be even relevant in the near future on how you grade your agents performance?

With these automation in place, it allows for the customers to be fully immersed in the experience and enhance a greater appreciation of your product or services. Optimizing turnaround time is achievable. Allowing your supervisors to focus on more meaningful team engagements. Driving better results in both customers and employees.

Find out more from our experts on how Automation can help. A FREE DEMO on real-time experiences and the wonders of Omnichannel is able to help your customers service team to bring it to the next level.

Have you ever experienced checking into a hotel be it for business or leisure, as you walk into your given room number, the TV is switched on with a “Welcome Message” with your name published on it.

Such a simple gesture yet profound. With a few clicks of keying your name into the system, “The-Feel-Good Magic” is created. The feeling of “nothing can go wrong” during your stay is just the best. The hotel gained a happy loyal customer with free marketing, the power of word-of-mouth. Obviously, you might share where you’re staying with business associates or even family and friends. One of the most effective way for a steady growth, a testament proven by Legacy brands.

“90% of Customers in U.S. based on reports, tell their networks about their service experiences: Source from American Express.”

What if this type of “Feel-Good-Magic” can be created not only for the hospitality industry, but for any businesses across all industries? It is certainly possible with today’s digitalization of Customer Service experience. Keeping your customers continuously happy have never been easier. Where humans fail, allow automation to be the bridge which help “your humans” to connect once again to the true meaning of keeping Customers happy.

Here are five Best Customer Service Practices that would maintain your Customers Happiness.

Best Practices 1 > Reachable, Responsive, Revive with Accordia Chat & Social

When Customers demand to connect is at a high especially on festive season, or during a promotional campaign, one must ensure that the right communication channels are reachable, responsive, and reviving their interest to the initial inquiry. That is when deployment of Live Chat + Chatbot Software with Social Media Platform Integration is of utmost importance.

Use Chatbots as your front line troopers in capturing the Customers attention. Yes, even we as customers appreciate fast response. A simple greeting message, and a-next-tep guidance of choosing the area of inquiry would help greatly. Yes, your customers do know they are being greeted by chatbots and it is acceptable. Customers and employees alike appreciate digital-first experience in real time.

The transition from bots to humans can be made seamlessly. Skills based routing made possible, as chatbot work well together with human agents. The agents, can then serve the more complex queries, with an added bonus of multiple customers at once.

Best Practices 2 > Give Your Customer and Employee voice through Accordia Voice

The best tool to create relationship milestone between your customers and employees. Create moments, reminders, Birthday greetings, and Anniversary wishes and more through IVR Voice Broadcast. Scheduling ahead of time, in multiple entries to hundreds, even thousands of customers at one go. All it takes is a simple click. With Automation technology these days, your employees are not required to remember manually. But are equipped more efficiently with a programmed reminder.

Create promotional campaigns of your products and services with pre-recorded message in different languages. Or even, appointment reminders. Little calls, little presence reminders thorughout the year help build a strong and lasting brand image over time.

Whatsmore it’s flexible and scalable, taylor made accordingly to your business needs. You can either choose by subscription basis through Cloud deployment, a secured cloud contact centre solution. Or choose to anchor your business On-Premise deployment, a fully owned and operated contact centre solution.

Best Practices 3 > Automated Ticketing System + CRM Integration with Accordia Desk

Eliminate your customers frustration with dropped calls or calls that are wrongly re-routed. Your “Customers Happiness” can be restored with an automated ticketing system that empowers your customer service to offer omnichannel support and enables various CRM integration.

Bolster your agents or employees confidence, by keeping them informed with adequate knowledge in regards to the services, current promotions, or customers information with whom they are connecting with. A blind man leading, a blind man is surely a recipe for disaster.

With the implementation of Accordia Desk, your agents gain a 360 degree view of customers’ data. In return, they are able to provide a fulfilling customer’s journey as they are able to address the customer’s history. Enhancing the experiences for both parties, while fostering brand loyalty, and your business gains customer retention.

Not forgetting CRM integration helps to in reducing cost in the long run. At the same time increasing sales, in a more personalized manner. Instead of just an off-the-mill sales call pitch.

Best Practices 4 > Omnipresence is achieved with Accordia OMNI

When customers trust is build solidly, most customers will not have reasons to change easily. As your business has proven, reachable after the “purchase period”.

Hence the guru’s of Customer Service has always preached on great after-sales-service. With an Omnichannel solution implemented, it is achievable. Providing cost-effective, holistic, and effective CRM Solution, choosing to scale at your own pace.

Best Practices 5 > Circle of Happiness Achieved

Employee Satisfaction creates Happy Customers. With automation in place, studies have proven that it helps to make your customer-employee conversations much easier. Your business is depended on customers satisfaction, which means their happiness is your goal. Your employees are happiness do affect a very large area of your customers happines index as well.

When employees are empowered, work-flow is structured, and trouble-shooting is not a hindrance to their work. Naturally work place satisfaction will increase, and in return as owners of the business you enjoy employee retention. Translating automatically with the lowering of operational cost in training new employees.

Let’s not wait till the year ends’. Find out more on how we can HELP you implement the best Customer Service practices for your business today.

On a daily basis, my mind and body are begging me for “me time” after settling down for the day and my phone is my best companion. Swiping across social media or ticking on my checklist of things to buy is a norm, you could regard it as nomophobia or even phubbing!

Social media push ads or even Google ads have been ‘tailing’ me to trigger interest and purchase. One such ad that successfully caught my attention was the latest car model with a shout of promotion and deals. I’ve been ‘Googling cars lately. Scavenging for information such as pricing, features, booking for car viewing at the showroom, and more to get instant information. Obviously, certain information I would have to wait for the next work day to inquire as I do not expect anyone to respond to me at 2 AM.

No wonder folks in the automotive industry have been making effort in adopting digital transformation for a better customer online experience by upgrading their customer service technology.

How’s that so, you ask? Let me share some ideas on how you, as an Automotive Dealer/Seller can turn ‘my’ inquiries into a Confirmed Sale while building customer loyalty, yes, at 2 AM!

Step 1 ✦ Pique my interest

Scrolling through my social media newsfeed, the ones that pique my interest to stop and click into your ads are the latest car models, captivating short video introductions, and of course attention-grabbing promotions. The next trick is how are you going to make me stay engaged continuously on my favourite or preferred social media platforms?

Do you know Accordia Social could do wonders in Social Commerce? It allows your business’s social accounts to remain connected with your customers’ preferred channels while sending automated responses to your customers during peak or after-office hours. It could be via Facebook Messenger, WhatsApp, Twitter, or Instagram; thus ensuring your investment in social media marketing is worthwhile, consequently optimizing customers’ social commerce experience.

What’s more? Integrating social media with a CRM platform could garner better customer profiling and understanding in boosting personalization for better targeting. Your sales, marketing, or customer service team will thank you with the customer information they need for upselling and cross-selling.

Step 2 ✦ I don’t mind chatting with a Chatbot.

After having piqued my interest, the excitement of this new car model is slowly growing. Curiosity with the many questions that I want to find out instantly burst into my mind. At 2 AM in the morning, you’ve surely had my full attention. I’ve spotted a Chat icon that is entirely perfect for me to express my excitement about inquiries I have in my head! I’m unsure if I can afford this car model, which I may be shy to ask face-to-face, but I might be a little braver to inquire behind the screen.

That’s where having Chatbots, or even WhatsApp Business API bots integrated with your business messaging apps is important. In these times, consumers don’t only want immediate response in real-time, they have come to expect it as the norm. The bots are there after working hours to address these needs.

Accordia Chat reaches out in real-time. Ensure the best first customer experience by automating with bots, which you can also then opt to divert to human live chat to customers 24/7 on messaging apps, even after office hours. Rest assured your customers have experience a chatbot once or twice by now. Take it a step further by automating with bots and divert to human customer service live chat through your preferred messaging apps.

Did you know based on Juniper Research, that 80% routine questions get answered, speeding up response times. In effect Chatbot allows $ 8 billion savings for businesses that implemented the technology.

Step 3 ✦ I may need a reminder after our Chat.

I can’t stop thinking about our conversation, and the information shared, the promotion is certainly attractive but I think I need time to consider. After all, purchasing a car is a commitment. Furthermore, I’ve been a targeted potential buyer whereby adverts are targeting me with more promotions on cars of various brands.

Unavoidable fact that the AI on Social Media will start to crawl, and divert related searched information to these particular customers. You may think if there’s a solution to grasp hold the attention of this potential lead and turn it into a confirmed sale ?

Accordia Voice might be just the netting your marketing efforts require. With a telephony software system that allows for more personal, and productive phone support conversations. Your customer service representative could just connect with the customer on the next work day via social messaging platforms, or make a personalized call to the potential buyer to keep the conversation going.

Alternatively, tap into Accordia CIS IVR Voice Broadcast notable features which enable route-to-route options for customers to transfer to sales or customer service queue in just a click. You may also segment your customers for targeted voice broadcast campaigns while controlling the cost of investment with the number of calls to be sent out. All you need to do is just to schedule your broadcast promotional messages and upload contact information via the excel or CSV format into the Accordia broadcast system. No doubt, you will be able to make better business decision-making with the ready smart analytics and reports based on your voice broadcasting campaign.

Step 4 ✦ Here’s the Booking Fee! Wonder if their after-sales-service team will be as good?

As a customer, I’m now convinced, with the assurance of having made the right decision, I place the booking fee for my new car! However, I do wonder will the after sales experience be as good?

After sales customer service is important not only to take care of the customers existing needs, but also acting as a continuous revenue stream. Accordia Desk is an automated ticketing system that empowers your customer service to offer omnichannel support and enables various CRM integration; to ensure quality interactions with individual clients.

With CRM integration into your business platform, you could share signed documents, warranties, reminders on car collection date, a picture of the customer getting hold of the key of their car, reminders of car servicing day, and more!

The best of both worlds is to have the power of choice. With Accordia Solutions, you always have deployment options to fit your business needs and automotive customers’ preferences. Allowing you to decide where you would like to scale first, and flexible enough to expand the support or an upgrade of the technology when the time is right. Choose from either Cloud deployment which is hosted, and managed cloud contact centre solution by subscription based. Or you can choose On-Premise deployment, by owning a fully operated contact centre solution. Both of these solution are of course scalable.

An omnichannel solution which elvate engagement, and the journey with your customers, is the key to your automotive business success. How to utilize this opportunity is yours to decide. You have our full support with sound advise each step of the way. However the first step to this journey begins’ with inquiring with our experts today.

It’s good to know that the Automotive industry in Malaysia has recovered well post-pandemic. An encouraging proof of robust economic recovery in this sector. Proven by figures and not just mere speculation.

“According to MAA, sales of passenger vehicles in September increased to 60,060 units from 38,258 in September 2021, while sales of commercial vehicles were higher at 7,599 units compared with 5,969 a year ago.

Year to date (YTD), the sales volume up to end-September was 62% higher than the corresponding period in 2021. Source: TheEdge, Malaysia’s September 2022 car sales increased 35% to 67,659 units — MAA”

With the proof of the rise in sales, isn’t it time for Automotive Industry to look into automating Customer Service by investing in omnichannel contact center software that can help propel the industry to even greater heights?

Many in this industry might be puzzled as to how adopting advanced Omnichannel can help the Automotive business overall.

However one must believe, times have really changed. Take for example the rise of online car marketplaces such as Carsome, mytukar.com, carlist. my, wapcar.my, zigwheels. my, and more. For now, yes most of these transactions are based on used cars. It’s only a matter of time before purchasing new cars can be done online as a norm. Be sure to adopt this technology into your automotive business. Be a market leader in championing an all-integrated omnichannel in Automotive Industry.

Valid Reasons on ‘Why Automotive Industry Needs an OMNIchannel Solution’

1. The “Shopping” For A Car Experience

Those days, the feeling of excitement when one is ready to purchase a car is by traditionally walking into a car showroom. That is would be how the journey of car sales begins, these days the shopping experience starts online.

First and foremost, a potential buyer will search the brand website directly, crawling through as much information as they can gather on that particular model. Before making the effort to head to that physical showroom.

With the advancement of technology, AI, Google Ads algorithm, or even remarketing play a crucial role in feeding the user when he or she is online crawling information. That’s where the danger lies for brands. The distraction of suggestions of competitor brands, and similar car specs by the AI bots on the internet will happen. You have indeed experienced it yourself when browsing the internet for a product or service.

This is the first valid reason why you should invest in the latest tech for Omnichannel solutions. Once the client has made efforts to visit your webpage, the challenge is to keep that customer interested in continuing to spend time on your page. By engaging a Chatbot, or WhatsApp Bot, and connecting the conversation to a Live Agent, can help convince the potential client and ultimately convert it to a confirmed sale. Furthermore with the adoption of the bot with human intervention, the trend of “Subscribing to cars” instead of purchasing them enhanced the horizontal marketing approach. Especially with the Gen Z, and Millennial crowd, they would be your potential clients who’ll love this idea. Wanting to be seen with the latest car model, but not needing to be tied down with a loan. They would adopt the idea and be the most comfortable in asking questions through Chatbots, on how to Subscribe to the latest model cars.

They are here to get the most information about the car model, compare pricing, and sub-consciously evaluate the customer service rendered!

2. I’ve decided on THAT Car! What’s my next step?

Killing two birds or more with one stone. First step is complete once the customer has researched the general inquiries with the help of Chatbot, an interest is shown with a particular car model in mind.

Usually, the second step would follow with fixing an appointment to view the car in the showroom. Or perhaps connecting to a Live Chat Agent that can provide more information about the product, and then proceed to fix an appointment.

These steps will create a ticket for every inquiry placed, hence allowing for an effective CRM. CRM allows your business to personalize customer buying experiences and customer service. Thus allowing you to also track your customers’ behaviour as data for your plans.

With Accordia Omnichannel in place, you are able to streamline the processes in a single platform. Information at your fingertips. Creating a seamless experience not only for the customer but also for your car dealers.

3. Brand Loyalty, the continuation of after Sales and Services.

Taking care of dealers’ CRM needs can help you further elevate your brand and build brand loyalty among your customers. Response time to customers a shortened with the right information on hand.

A perfect marketing tool, to blast out promotions with the help of Accordia Integrated Voice Response Broadcast, or even a timely reminder to change or upgrade to a newer car model. One can also cross-sell products and services with the right system in place. For example, renewal of car insurance, timely car services, car care packages, and more. Data is in your hands, just a call away from your customers.

Often, with word-of-mouth, customers will continue to patronize the same car dealer, provided the continuation of superb customer service rendered or after-sales services. Most of the time good customer service creates a halo effect, whereby you’ll be surprised that even the next generation will follow suit to return to the same car dealer to purchase the car.

To all car dealers and distributors, it’s time to gear up for the year 2023, with a refreshing approach! Adoption of Accordia Omnichannel solution that will surely elevate your Customer Service experiences to the next level. Speak to our OMNI Experts.